Browse some of my columns:
For more than 15 years, I was Entrepreneur Magazine's advertising advice columnist. Readers' surveys showed my column was consistently at the top of the list of best-read regular features in the magazine. Click below to sample a range of my advice. You'll find it applies to all forms of salesmanship, from online to print.
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Some of my favorite columns over the last 10 years

Opening Act
A Nutty Idea? Giving Ads A ‘Toon’-Up
Classic Lines Lay It On The Line A hard sell

What’s in a name?

Quick Study

Claim To Fame

Your attention, please!

Size Matters

Against The Tide

Young Blood

Getting Physical

Double Play

Sense and Sensibility

Pop The Question

Dare To Compare

Have a heart

Shaving face



What the readers of Entrepreneur Magazine say about my column:

“The highlight of the magazine is, without a doubt, Jerry Fisher’s column. It’s the first thing I look for when my copy of Entrepreneur arrives.”
Glenn B. - Florida


I have been an Entrepreneur reader for many years and your column is my favorite. I use many of your tips and my ads are more effective because of it.”
Bob G. - Oregon


“Your column is a real source of inspiration. With each new issue, I immediately turn to your column to pick up some more ideas. Thanks for entertaining and educating me.”
Carol O. - California