I'm a free-lance direct marketing copywriter and web content writer with a reputation for "A-1 salesmanship..." (as a prominent advertising-industry columnist once described my work). I come to you with a solid track record in such fields as health and fitness, publishing, technology, financial services, plastic surgery, fund raising and more. I also bring you the marketing wisdom gained from working with such stellar clients as Mattel, American Express,  Rodale Press (Prevention Magazine, Men's Health), People Magazine, Pritikin Fitness, Kaiser-Permanente, Wildlife Waystation, World Vision, Ausplay (Australia) and a host of others.			I offer you extensive website development experience, having written content for more than 400 sites for small businesses. My clients have included attorneys, chiropractors, landscape architects, veterinarians, contractors, pest control companies, health clubs, home inspectors,  wedding planners, kitchen designers and many other enterprise categories My background includes creative supervisory positions with major ad agencies such as Ogilvy & Mather, Bozell, Inc and Young & Rubicam/Direct. In addition, from 1990 to 2005, I was the advertising advice columnist for popular Entrepreneur Magazine.
	What clients say: "Jerry is wicked awesome! He has edited or written copy for hundreds of sites for our busy website marketing company. His content is persuasive and has maximum search engine appeal. He works well with our design staff and his work is always detailed, thorough, and very intelligent.  Jerry’s a great communicator and delivers grade “A” material...I highly recommend him!" Laureen Smith Fulfillment Director Market Hardware "Jerry has been my number one choice as copywriter for at least 10 years. He writes delicious copy, better than most writers I've run into in my years in the publishing business. More important, his copy works. Time after time, he has produced winning efforts. I would recommend him unequivocally for any direct marketer looking for a stellar effort. As an added bonus, he's a sweetheart to work with!" Penny Ertelt VP and Publisher Zoobooks Magazine "Jerry Fisher is innovative and thought-provoking. His copy is crisp and clean, easy-to-read, and persuasive. On a conceptual, strategic level, Jerry really knows how to think outside the box. More important, his work yields impressive results. He concepted and wrote numerous promotional campaigns for a highly-profitable $50 million project for one of my Los Angeles clients. Jerry is an important part of the success of my organization." Ernest R. Khirallah, President, Marketing Plus a marketing and advertising consultancy
	How to contact me: 925-938-7101 925-938-7102 (fax) jerry.fisher@sbcglobal.net